In the growing scenario where schools are around everywhere, it is important to understand the market potential and return on investments for a given geographical area. The purpose of Market Research is to identify the likelihood of setting up a school in the area. In other words, if you are unsure whether your school project will deliver the outcome you want, then a Project Feasibility Study by the school consultant will help gain that clarity. During the Market Research a feasibility study is undertaken to do a competitive analysis. The competitors in the area are analysed to understand the fee structure, salary structure, curriculum offerings, infrastructural setups and manpower availability.